Olaitan Falase , an experienced marketer, started her career as a management trainee with  Nigerian breweries, Lagos. She subsequently took on work assignments in the UK  with the National Express Group  and HFC Bank, London. On return to Nigeria, she progressed her marketing career with a stint in Unilever Nigeria, where she had responsibilities for the Vaseline, Lux and Lifebuouy household brands.

Olaitan graduated with a second class upper in Business Administration, from the University of Central England, Birmingham, in 2000. She returned in 2003 , to obtain an MBA Marketing from the Birmingham University Business School.

A keen enterpreneur, Olaitan is also the founder/ General Manger of the Evies Place foods company and the MD of the Shadow of the Nile lifestyle company. Olaitan joined as the Marketing Director of Braincraft in 2009.