Remember,for a presentation to be really compelling,it must appeal to the two types of minds we find in all audiences: left brainers (seeking facts, straight to the point) and right brainers (looking for creativity visionaries, seeking options). Our pressing need is to capture the audiences attention when it’s highest , this being at the start. Your cover slide must therefore have a title that captivates the attention of the audience immediately. How then does one find a starting title that appeals to both left and right brainers? Simple,use two titles or to be more precise, a title and a subtitle. Lets look at an example?
You are presenting a proposal on new sales promotion mechanics that would allow for more efficient results on these schemes. Your audience comprises Finance people (left brainers) Marketing people (right brainers) and Sales people. What would be a compelling opener for your cover slide?
Seamless, Successful and Profitable …A New Era in Sales Promotions.
A proposal for the implementation of a new Sales Promotions Framework.
The first title is the compelling statement that hooks the audience, particularly the right brainers. The subtitle provides the more regular statement in a language that also appeals to the left brainers in the audience. Something for everyone and so everyone is hooked.
Use the compelling opener approach to create added impact for your presentations ……..today!