Giving Feedback: The BIA Model

Remember: The art of giving feedback in such a way that it comes across as constructive and non-threatening is an art that can be learned. Today, we will close off our discussion on feedback with a summarized model that provides you an avenue to pass across your message correctly, objectively and in a non threatening manner – the BIA Feedback Model.

BIA is an acronym for Behaviour, Impact, Action. What this means is that when giving feedback, you start by spelling out the specific BEHAVIOUR of the receiver which you would like to address.  (What I liked / did not like about what you did is…). You then move on to explain the IMPACT of the behaviour exhibited (What I was concerned about was…). Finally, you offer the receiver an alternative ACTION to rectify or further improve the called out behaviour for future cases (What you might do instead is…).

Let’s take an example: You have noticed that Feyi has been habitually late to work and you would like to give her feedback on this using the BIA model. You could deliver your feedback in this manner:

“Good morning Feyi. I would like to give you feedback on something that I’ve noticed a couple of times, yesterday most recently, Feyi. I’ve noticed that when we start work at 8am, quite often, you might not be there. (Behaviour) My impression about that would be the signal that it might be sending to other members of your team who might need you to start their own morning activities.  I wonder whether you might not have people needing you as part of their own start- of- the-day process and thereby giving them a challenge. I also wonder whether this does not impact on the profile that you are building for yourself which is one of reliability because if people are going to describe you as reliable, my impression is that they might also look at how consistently early you come to work. (Impact) I would encourage that whatever the reason for this, you look at the examples I’ve given of the impact that this consistent lateness could have and maybe fashion out some actions that you might want to take to address this, be it leaving home a little earlier to avoid the morning rush, or taking a different route to work.” (Action)


The beauty of the BIA model is that it enables you clearly spell out the impact of the behaviour exhibited by the receiver while offering suggestions to remedy or further improve upon the called out behaviour. Next week, we would be exploring another interesting topic – Ethics. Till then, model your feedback using the BIA Feedback Model to pass your message across clearly… … … Today!

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