Remember: Goals and objectives are the basis for planning. As the Cheshire Cat said to Alice, “If you don’t know where you are going, then any road will take you there.” The first element in planning is knowing what you want to achieve, and the way you word your goals is the biggest factor in helping you achieve them.

Lucky for you, there is an acronym to help you remember these characteristics. Good goals should be SMARTS. This week, we will examine the S and M of SMARTS goals and we shall conclude on this topic next week.



When you make your goals too general, you aren’t able to visualize them, and if you can’t see them, you have a hard time devoting your efforts toward reaching them. For example, you are more apt to do a good job of redesigning the company’s recruitment template if you have a picture in your mind of how it will look when it’s done. Are your goals specific enough?



If you can’t measure a goal, you have no idea how close you are getting to reaching it, and that can be de-motivating. For example, you have decided to give a cold call to customers to meet up with your target this quarter. But if you don’t set a total number to call each week, and you don’t have the overall number of customers you expect to reach, you are less apt to make the calls. Take your goals through a measurability test.


What projects are you contemplating taking up at the moment? What goals are you setting for the successful completion of your project? Decide if the goals / steps you intend to take are Specific and Measurable enough to effectively bring your project to life… … … Today!

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